Word-of-mouth is the best form of advertising. Nothing can sell a product like a true "buzz" about how good it is.

Click to watch this self-produced animation clip by George Masters

The iPod has more buzz surrounding it than any other product on the market right now, so much that owners have produced commercials for the music device without being commissioned or paid by Apple, just because they believe in their iPod.

This short animation produced by educator George Masters was produced "as an expression of my love for Motion Graphics and Apple Products."

This demonstrates the changes occurring today in marketing, where conversational, consumer-friendly adverts are becoming a common marketing strategy.

This is in conjunction with the general rise in publicly-driven media made possible by the net and other technologies, where the common man can report the news through a blog and change global discourse. But in this instance, the common man is using the net and personal video production technology to promote his favorite product, revealing to those who have eyes to see it, where the new advertising paradigm is rooted.

This entry was posted by Robin Good on Sunday, October 9, 2005 at 1:03 AM and is filed under Media Evolution. You can leave a response, or trackback from your own site.